Content Creation Yogi Sip

We were approached by Yogi Sip asking us to do a brief for them. The task was to simply create social media content which can be posted to their site and Instagram and other feeds. Their aim was pretty straight forward, it was to simply brake boredom and evoke excitement in the target audience mind for Yogi Sip.

I did this by creating a series of quirky, humorous, vibrant and fun illustration which were done over real life photos. The illustrations take a pre-existing scene and turns it on its head changing the entire atmosphere of the picture. I simply found images that I thought were unique, suggestive and had the potential for an element of excitement to be inserted somewhere within the image. Then I ideated what and how I would draw those elements in using Adobe illustrator.